It seems to me these days that business managers and owners are more inclined to cut costs and/or expenditure in order to raise their bottom line. This knee jerk reaction is doomed to failure and has finite results, as eventually any increases in profits will once again flat line, leaving no breathing space for future increases.
Manufacturing profits through price hikes and layoffs is detrimental to the economy and to the quality of services and products. MARKETING is the only true way to increase profits through increased awareness leading to a broader client base. Instead of reducing expenditure in the area of advertising and marketing, business managers and owners should INCREASE, yes increase expenditure in advertising and marketing.
If all businesses adopted the tactic of reduced costs/expenditure coupled with increased prices, then the businesses that use each others products and services would lose again, having to pay higher prices for their consumption.
iImagination can show you how you can utilise your marketing dollar affordably and effectively, aimed at your target market.
Don't back yourself into a wall leaving you no where else to go, rather broaden your catch net and outplay your competitors with lower prices. Make your profits through the quantity of clients rather than asking your current clients to pay more forcing them to look elsewhere for comparable products and services at cheaper rates. Contact iImagination now, visit our website or email Phil.
No comments:
Post a Comment